Wisconsin State Fair

Elena Krukowski, 9, of Whitefish Bay learns how to milk a cow on a fiberglass model. Photo By Milwaukee Journal Sentinel

Your 2014 Family Guide to the Wisconsin State Fair

We've put together a guide to this year's Wisconsin State Fair in hopes of helping you navigate this great family-friendly event with ease. The fair is July 31 - Aug. 10.

Keep in mind that the fair opens daily at 8 a.m. and several vendors offer breakfast. The fair is likely easier to navigate with small children earlier in the day, when the crowds tend to be less.

Use this map to help you navigate the park: State Fair 2014

And if you have any tips to share about taking kids to the fair, please share them in the comments section below!

What's new this year

SpinCity: All rides, games and attractions are only 3 tickets from 10 a.m. to 3 p.m. Monday through Friday at SpinCity! New rides include the Crazy Dance, Wave Singer, ReMix II, Rock and a new kiddie ride - Hog Alley. This area of the fair will also offer some new shaded seating areas.

Kohl's Activity Zone: Find interactive activities for the entire familiy, including art projects, theatrical performances, educational games, prizes and more! This zone is located on South Grandstand Avenue and is open daily from 10 a.m. to 6 p.m.

Aussie Kingdom: See kangaroos, wallabies, kookaburra birds and other native Australian wildlife in three educational and entertaining shows daily on South Grandstand Avenue. Shows are at 12:30 p.m., 2:30 p.m. and 5:30 p.m. The animals will be out throughout the day.

FREE family-friendly entertainment

These FREE entertainment stages offer some family-friendly events, including music, comedians and more! Click on the links below to see the line ups at each stage.

Other family fun - especially for the youngest fairgoers:

Farm and Family Building: The Wisconsin Department of Agriculture, Trade and Consumer Protection offers hands-on activities for kids, including the Veggie 500, the Cow Pie Pitch and the Fur-Fins-Feet-Farms plinko game! Located on Wetley Court next to the sheep barn and open from 9 a.m. to 9 p.m.

The Badgerland Financial Discovery Barn: See baby piglets, chicks and calves and learn about agriculture in this area. The littlest fairgoers can enjoy playing with corn and wool with buckets and toy trackers. Located in Ag Village, east of the Farm and Family Building.


  • Children 5 and under are FREE!
  • 6-11: $6
  • 12 and up: $10
  • Seniors (60 and up): $7
  • Military/Veterans: $7

Admission deals

  • July 31: Admission is $2 before 4 p.m. when you donate at least two non-perishable food items or make a cash donation.
  • Aug. 1: Not from Wisconsin? This day is for you! Present your out-of-state ID at any ticket window and get two adult admission tickets for $12.
  • Aug. 4: All kids 11 and under are FREE from 8 a.m. to 6 p.m. Adults are $5 from 8 a.m. to 6 p.m.
  • Aug. 6: Get $4 off adult admission until 4 p.m. with a donation of school supplies or a cash donation at any admission entrance on UW-Madison Day. Visit statefair.wisc.edu for a list of needed supplies.
  • Aug. 10: Veterans, military personnel and up to three family members receive FREE admission until 4 p.m.
  • Earn a coupon for one FREE youth admission (ages 6-11) when you complete the summer reading program at any Milwaukee County Library.

Other deals

  • Receive a sheet of 44 tickets for SpinCity for $22 (half off) at WiStateFair.com or at the Fair Ticket Office, 7722 W. Greenfield Ave, before the fair starts.
  • Aug. 5: More than 50 food vendors are offering discounts. Pick up a Crazy Grazin' brochure at any Fair Information Center.
  • Aug. 8: Show your grocery store receipt with a Patrick Cudahy product on it in Central Park to receive a voucher for $8 off a $30 SpinCity 44 ticket sheet.

Family/Baby Care Centers

There are THREE places at the State Fair where you can breastfeed your child in air-conditioned comfort, change diapers or just take a break. Brought to you by Steinhafels and in partnership with metroparent, these centers are located at the Guest Services Pavilion, the Exposition Center and on North Grandstand Avenue.

Reconnection Centers

There are TWO centers to help you in case you get lost or any of your belongings get lost. One is located at the Guest Services Pavilion. The other is on North Grandstand Avenue. Be sure to pick up an ID bracelet at these locations that you can put on your child in case you and your child get separated.

What you can bring in

Bags, coolers, strollers, wagons, etc., can all be brought in. Everything is subject to search. State Fair officials recognizes that many families have children with food allergies and therefore allow outside food to be brought it.

Readmission policy 

If you need to leave the Fair Park and plan to return the same day, get a stamp on the way out to ensure re-admittance upon your return.

Where to find shade

Wisconsin Way - north side of the Wisconsin Products Pavilion and new seating in SpinCity are great destinations to get out of the sun.


Restrooms are located throughout the park. A family restroom is located in the north lobby of the Exposition Center.


FREE "Cow-Fi" hotspots are available throughout the Fair Park, including the Exposition Center, Wisconsin Products Pavilion, Central Park and the Guest Services Pavilion.

Stroller/Wagon rentals

Daily rentals are available at the U.S. Cellular Main Gate, South Grandstand Avenue near the Exposition Center and the State Fair Transit Center near Gate 4.

  • Single Stroller: $10
  • Wagon: $15


  • Driving directions
  • Trams run daily from 10 a.m. until 8 p.m. from the infield parking lots.
  • Bicycle parking is available in the lots near the U.S. Cellular Main Gate and at Gate 2 on S. 81st Street and W. Greenfield Avenue.
  • $20 Preferred Parking spaces are available. Learn more: Preferred Parking



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