What better incentive is there to run 3.1 miles than the promise of a State Fair cream puff at the end of the race?

And not just any State Fair cream puff, but the first official cream puffs of the summer.

That's what awaits runners at the first ever Cream Puff 5K at State Fair Park the evening of July 20.

After completing the race, runners will also receive an official Cream Puff 5K Tshirt, a ribbon, a beverage and a ticket to this year's State Fair. And then runners can enjoy their cream puffs while they party the night away at a post-race party at the Budweiser Pavilion, with music by the LoveMonkeys.

 And, moms and dads can feel free to have their kids participate in this family-friendly event. There's a 1K alternative for those little legs that can't handle the longer race, plus the option to walk both routes. And, for even littler legs, strollers are welcome as well.

The event will also be a cool chance for families to get an insider State Fair experience before the big event – the route winds through the streets of the fair, there's even the chance to run on the Milwaukee Mile track, and it ends up, where else, but at the Cream Puff Pavilion.

Michael Sampson of Swarmm Events, who is producing the 5K, has wanted to do the fun run for a few years, and said plans finally fell into this place for this year. Swarmm Events is working with the nonprofit State Fair Foundation, which works to improve State Fair Park and to create youth programming. Proceeds from the race will go to the foundation.

If you're interested in getting pumped up for the fair and in whetting your appetite for some cream puffs, there's still time to register for the event.

 The fun run will take place at 6:30 p.m. Wednesday, July 20 at State Fair Park. The starting line will be just inside the US Cellular Main Gate.

Runners can still sign up with same-day registration at the race.

Same day registration is $40 for adults, and $20 for kids 12 and under.

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