Verlo Mattress in Wauwatosa, 11100 W. Burleigh, is encouraging families to come out on April 1 for a pajama-friendly Bedtime Stories event.
Milwaukee-based author Janet Halfmann will read from her book, "Good Night, Little Sea Otter", which encourages bedtime routines.
Kids will receive a free signed copy of the book, and parents will leave armed with good sleep tips. There's also the chance to enter a giveaway for a $300 gift card and a blanket for the little ones.
Book readings will happen at 9, 10 and 11 in the morning.