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Families in Milwaukee have a new TV viewing option as Milwaukee PBS has launched a new 24/7 kids network.

The programming shows on channel 10.3 and can be accessed without a cable subscription and is also available as a live stream.

Milwaukee PBS general manager Bohdan Zachary points out that the 24-hour option is great for parents who are looking for something high-quality and "safe" for their kids to watch during those late-afternoon hours when they're busy getting dinner on the table, or even during those 1 a.m. wakeup calls when the kids don't seem in any hurry to get back to sleep!

Although the programming on the new station includes familiar favorites like "Daniel Tiger's Neighborhood," "Odd Squad" and "Dinosaur Train," the schedule will be different than the regular PBS Kids station, providing a greater variety for Milwaukee families.

For more information, visit mptv.org.

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